After the site launch, NACHRI saw an immediate
increase in
Web staff
efficiency, as other staff were trained and started contributing to
content processing using e-Content Manager. “We are able to
publish much more material in less time, and keep better track of it. We
had a growing demand for the Web to deliver more member services, and we
would have had to hire at least two additional staff if we didn't have
this new software,” said Webster.
Personal Member Service
Through e-Content Manager, NACHRI has been able to personalize the
content delivered to members. Surveys revealed that members were looking
for the Web site to provide important news regarding children's
hospitals. NACHRI now uses e-Content Manager to share new stories
relating to children's hospitals with its members every morning.
NACHRI is also able to offer different communities for different
member groups. There are now communities where different members can go
and find resources and news important to them based on their specific
profession or on areas of medicine that are of specific interest to
them.
The Web site redesign has allowed NACHRI to give its member hospitals
the ability to have individual Web sites linked to the main NACHRI site.
The basic information from member hospitals is taken from iMIS, and NACHRI allows each to update its section
of the Web site to include fully searchable hospital profiles and staff
directories accessible to other members.
Individuals, like the member hospitals they work for, can also update
their information online and it's written directly to the iMIS database. “Members find this is one of
the most valuable tools on the site,” said Webster, “and,
because it's tied directly to the backend database, it requires
virtually no maintenance from our Web staff or membership
staff.”
Cost-Effectiveness
NACHRI has been able to save a great deal of money since its Web site
redesign. The association is now able to send out e-mails that take the
place of brochures and weekly mailings, leading to a dramatic reduction
in printing and postage costs.
NACHRI is also now able to offer premium service programs to select
members, and limit access to certain portions of the Web site based on
subscriptions or enrollment in fee-for-service programs, providing
additional control over content dissemination and creating a new revenue
stream for the association. Webster said, “Since we charge a fee
for some services, it is important that we be able to restrict access to
content based on a person's activities as we track them in iMIS. For example, we might want to restrict content
to a board or council or to participants in our Grants Opportunities
Project.” Through the work of ASI, each member hospital is
permitted access to only the sections of the Web site that they
subscribe to, and each individual member's access is based upon their
parent hospital's access.
In addition to targeted content delivered via the NACHRI Web site,
users can also sign-up for targeted email content alerts, where they
select just the content types and topics they wish to receive. This also
happens automatically with no staff maintenance required.
The Future
One of the prime factors that attracted NACHRI was the stability of
ASI.
“It meant a lot to us that we don't have to worry about ASI being
a small shop that will disappear shortly,” said Webster. “We
know that we're going to continue to get top-notch service from both ASI
and our AiSP, Intuitive Business Concepts, for years to come. They're
with us for the long haul.”
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